Thursday, 26 February 2015

What a SIMA show it has been! Forth day arriving.


Today is the last day of SIMA and what a show it has been so far. We have not had this kind of response in a show for quite some time. It is fantastic to meet all the potential customers and listen to their feedback about the FARMA and BIGAB products at the stand.

We have also had the great pleasure of having most of our French dealers supporting us in the stand every day of the show. We are really grateful for that however we do see that it is worth their time being busy all day long. You can read more about them and the SIMA journey on our blog,



The photo shows our stand at SIMA just before opening of the show. We have 120 square meters at our disposal making us the only producer of our type of machinery having our own stand at the show. 

Meet dealer Laurent from Ets Giraud et Fils


Next door to our stand we have one of our dealer Laurent Giraud from company Ets Giraud et Fils having a stand of his own due to being an importer for several brands on the French market. But being next door to us on the show also means him assisting with potential FARMA customers when in need for that. Many thanks to Laurent for his support and the great sales in France for FARMA!

Wednesday, 25 February 2015

Great activity at the SIMA stand!


The success at SIMA Paris continues with loads of interesting customers. The interest is usually good for our products when participating at shows around Europe but SIMA has taking this to a hall new level. Today we had the pleasure of welcoming Nicolas and Pierre from company Marsaleix to take part in dealing with customers at the stand.  Thanks for the support guys!

French BIGAB sales man!


This is Hubert Bry that works as a salesman for New Solagri in France. Hubert is one of the best on the French market in selling BIGAB hook lift systems. In this picture from the left, Guy (Owner of New Solagri, Hubert and our CEO Peter)


Tuesday, 24 February 2015

SIMA Paris, what a Hit!


At 14.30 today our dealer Marselaix sold this lovely FARMA Generation 2 trailer model C 7,0 – 12 to a client in France. To a customer just passing by the stand but in need for a forest trailer. That seldom happens at shows. Mr Denis Drouillat is the client and he will pick it up directly from the show on Thursday after SIMA closes. Mr Drouillat received a nice bottle of Estonian liquor Vana Tallinn for signing the deal today. A signing that took place on the Estonian national day out of all days =) 

Thanks to Simon Etien and Alexandre Escure, Dealer Sarl Marsaleix!


We have great support from several of our French dealers assisting in the stand. Today we have the pleasure of having Simon Etien and Alexandre Escure from our dealer Marsaleix working in the stand and what a busy day they are having. Third day of the show and the interest for our product range is fantastic.

In this picture along with our CEO Mr. Peter Kastberg. 


Thanks for all the assist Guy, New Solagri/Record!


Guy is an old friend of Fors MW being the dealer for Belgium but also acting on the Northern French market in regards of selling BIGAB since many years. Guy is taking part of the stand during the show taking care of the BIGAB customers. We are thankful for that but also Guy has been helpful in putting the stand together ahead of show as well as assisting us on Friday when it is time to pull the stand down. Many thanks Guy! 

Monday, 23 February 2015

What a start of SIMA, Paris!


Yesterday SIMA kicked off at the exhibition center in Paris and what a day it became. Over our 25 year old history as a company we have never received such a response on the first day of a show as we did yesterday. Loads of interesting customers and dealers and just standing next to the stand listening to the French visitors point at the stand and saying, there is FARMA, gives you a nice satisfaction feeling. Finally we see that years of hard marketing and sales work are paying off in France. Four more days to go here at SIMA, Paris, at the world’s second largest agricultural show. Passing by? Pay us a visit at hall number 5 stand 102. 

Thanks to General Material!


Great thanks to company General Material, France for helping us out in the stand at SIMA for all five days of the show. By the look of customer interest from yesterday we are sure that the time for General will be one well spent. Many thanks guys for supporting us and FARMA France. 

A nice view of our stand at SIMA!


Here is a photo of our nice looking stand at SIMA just before it started yesterday. We have 120 square meters at our disposal at the world’s second largest agricultural show in the world. It is a huge investment but worth it all. Fors MW is the only producer at place in regards to our type of machinery. 

Thanks to Sarl Marsaleix!


Great thanks to Kevin and his team at Sarl Marsaleix, France for supporting us at the show at SIMA for a couple of days. It is great fun to get to know you all a bit better and by the look of things, you yesterday had some really nice interest of the FARMA and BIGAB products. 

Great pressure in the stand – CEO in action!


Here at SIMA we have a huge interest for our products. The world are speaking about a slow French economy of that we felt nothing the first day of the show here at SIMA. Our CEO Peter Kastberg joined us yesterday and will stay for the hall show. It took him 3 minutes before he had to deal with all the interest of our products. Here in action talking to some Spanish customers of a BIGAB 20 – 24. Thanks to speaking French our CEO managed the Spanish customers as well. 

Friday, 20 February 2015

Stand preparation for SIMA


On Sunday it is finally time to open the doors for the French exhibition SIMA in lovely Paris. From Fors MWs side we present both our popular FARMA lumber trailer series as well as the multi – flexible hooklift system BIGAB. As for now we work intensely on fixing up the stand ready for show on Sunday. Fors MW is represented by Tom Belton (Sale representative UK/France), CEO Peter Kastberg and market manager Ulrica Fors Stenmarck as well as several of our French dealers. 

Wednesday, 18 February 2015

Greetings from Czech Republic - Great movie



Here is a really nice FARMA Generation 2 movie from Czech Republic and our dealer JPJ Forest. The movie shows our popular FARMA CT 7,0 – 10 Generation 2 trailer. In this movie it is working together with a restored LKT 75 tractor which is 40 years old. With a FARMA everything is possible. 

Monday, 16 February 2015

Time to recruit


Fors MW is expanding and in that process we are in need of reliable and knowledgeable members to the Fors MW team. During a couple of days our CEO Peter Kastberg and our Information manager Ulrica Fors Stenmarck visits our daughter company in Norrköping, Sweden to conduct the interviews. We have met some really interesting people from the industry and look forward of what will come out of these fruitful meetings. Keep yourself updated. Read the blog. 

Sunday, 15 February 2015

Homepage meeting


Friday morning we had yet another homepage meeting at our advertising agency in Växjö, Sweden. As we have informed earlier Fors MW is about to launch a brand new website in 2015. And as far as we can tell out of the designs and discussions so far it will be a page that none in our branch has yet been able to present. It’s some really hard work in front of us but one that we look forward of taking on. Keep yourself posted of the work. Read the blog. 

Thursday, 12 February 2015

SIMA 2015 PARIS


With just two weeks to go until Sima 2015, alot of working is going in to making the show a success for all. France is a market where Fors MW have seen a really good  growth in over the past two years and with the full range of products now Homologated we expect that to continue.

Being commited to large shows in Europe is vital for us as  Company. This is where we meet customers both old and new and where we hope to strenghten the special bonds we have between our dealers and and their customers.

Thanks to Guy from New Solagri in France for the picture of some of the trailers we will take to Sima next week!

Passing by SIMA? Say hi to us at stand number, 5 AA 102


Wednesday, 11 February 2015

Belgium says hi!


Here is one really nice looking combination. In the picture you can see our FARMA C 8,5 m crane fitted to a fully Galvanised trailer made buy Record in Belgium. This crane/trailer  combination will be used by an Oyster farmer in the French coast to lift the Oyster Nets from there post to harvest them.

Yet another nice use even though a bit unusual use for our cranes---Do you have one more unusual use for a crane—if so please share!! Send us on info@forsmw.com

Many thanks to Guy and his team in Belgium for the pictures and the great work!


Monday, 9 February 2015

STOCK READY FOR SIMA in France





With just 2 weeks to go before our first major exhibition of the year in Paris,its great to see a dealer filling their yards with stock before the show. Today 4 lumber trailers with cranes as well as a crane on 3 point were off loaded at one of our dealers in France.

Sarl Marsaleix,has done just that, with a full fange of FARMA products now in stock we can delivery to customers in good time as they order.

Many Thanks to Kevin and Nicolas from Marsaleix for their great work and with our products!

You can see more of them on the link below


See you at Sima guys!!


Friday, 6 February 2015

New dealer in UK - Brian Robinson Machinery


This week our new dealer in the North of England, Brian Robinson Machinery in Northallerton, took our top selling T14 4 WD G2 with the impressive C7.0 crane to the Yorkshire Machinery Show.

Despite freezing conditions and snow flurries all day the show was well attended and customers positive. The trailer on show is a fully equipped T14 with radio steering valve. After the show it will be delivered to the customer for whom it was produced.  

Many thanks to Sandy Ellis and his team from BRM for all their efforts—Hope you all warm up soon!!!!!

BR, Tom Belton
Sales representative UK/ Ireland


Thursday, 5 February 2015

Aftermarket meeting in Estonia


During this week we have had a two day meeting with our friends on the aftermarket division in Sweden. Fors MW have for 2015 made several changes in regards to the structure of our aftermarket. One of those is to add a reclamation manager to the team to be stationed at the factory in Estonia. Other changes are the way to respond to reclamations and the actual handling of the same. An updated version of the reclamation handbook will soon follow. A step which we feel confident will lead to fast response, feedback and structure. But even though we do a lot on the topic right now, more will follow. Keep yourself posted by following our news and blog.


We thank the aftermarket team for constructive and creative days. Nice work everyone! 

Tuesday, 3 February 2015

Nice machinery show in Kumla, Sweden!


Last week it was finally time for the traditional fair by the name of Hindersmässan in Kumla, Sweden. The weather however showed itself from the worst side. It was changing from one minute to another. From plus degree and pouring rain one minute, to minus and snow the next, even though the spirit was great.

Our dealer Närkes Traktorcenter had quite a lot of visitors during the days. Tuesday evening they as the tradition states open their facilities for entertainment and a festive mood. We here at Fors MW was of course at placed and showed some of our products.


We thank Närkes Traktorcenter for really nice machinery days and wish the best of luck with the sales!