Yet another Great movie!

FARMA is the market leader in Europe. The best sold brand! Take a look at this T 14 4 WD with its C 8,5 crane working and you will understand why! It is perfection in smoothness!

Hindersmässan is up and running

As we speak in Örebro city, the traditional exhibition Hindersmässan is taking place. An exhibition, dating from the 1300´s. Nowadays the areas hardware stores exhibit on their facilitates. Fors MW products are represented by Närkes Traktorcentrum. This year they have in yard five BIGAB, one with Z crane, two dump trailers and two FARMA lumber trailers.


Närkes Traktorcentrum is one of our best dealers in Sweden which in itself is not surprising when one works under the slogan – if you do not have it in yard, you will not sell. Just looking at the sales statistics proves to us that it works!

Yours sincerely,
Göran Carlsson
Sales Manager BIGAB

To verify the truth - how long is a shoe string?

Given the increased requirement for precision we have bought a tool to verify that our products are the same in real life as they show on a drawing. Further when you want to achieve repeated details that are exactly the same from batch to batch you need to have jigs that are perfect and this means to be able to control them on a regular basis.


This highly accurate measuring tool enables us to verify our tools, jigs and end products to the benefit of our customers. Measuring is a key element in our development and production and I'm sure this investment will inspire us for precision.

Peter Kastberg
CEO

Maskingruppen Falkenberg

On our trip through southern Sweden a few weeks ago we took the opportunity to revisit Maskingruppen in Falkenberg. It´s always exciting to meet a person who has lead a team to be successful in the art of creating a successful business. Gert Jansson is such a person and he greeted myself and Göran Carlsson generously that Monday morning. Sorry to say we noted that it was a couple of years ago since our last visit and that we need to work at. We had a fruitful meeting and we saw a fantastic facility. When we left Falkenberg it was with a smile on our faces and with great hopes for the future alongside Maskingruppen. We hope and believe that Gert will feel the same way.

Behind the pencil
Carl Erik Åkesson
Sales Manager FARMA / NIAB

Things are moving in Ireland

Yet again this week a FARMA was delivered out to the end user this week. A 9 ton trailer with a 6,3 meter crane with pump and tank as well as radio steering. Dave Power also made the customer a handy removable floor for the trailer as you can see from the pictures. This was done to aid in carrying small material and equipment. A more flexible trailer so to speak. Thanks to Kevin and Dave Power Plant for all their hard work. Let’s hope that there are more sales to come out of this!

AN INTENSE TOUR OF SOUTHERN SWEDEN

As you have been able to follow here in our blog we are currently working on a CE project where most meetings take place in Malmö, south of Sweden, Göran Carlsson, sales manager for BIGAB, belongs to the group, so when the CE group would meet yet again in Malmö, we decided to use the trip as much as possible. We chose to visit a number of dealers to feel the “atmosphere” and provide information about what’s going on at Fors MW.

The feeling that we brought back home is that all seem to believe that 2012 will be a great year, which pleases us much in our turbulent world. We had time to meet with six different companies and we are very impressed with them all. In the coming weeks, we will present every one of them here at the blog. We were on the trip, as usual, meet with both positive and negative criticism, which we note and bring along for the journey.

Behind the pencil,

Carl Erik Åkesson
Sales manager FARMA/NIAB

Three Birthday Boys in two days ...

Count Your life by smiles.
Count Your age by friends.

May this year bring with it all the success and fulfillment Your heart desires !

Happy Birthday Sergei Solovjov, Dimitri Poljanski and Sergei Müür!

CE Meeting

Tuesday we had yet another CE meeting in Malmö, Sweden. The CE group of Fors MW contains our CEO Peter Kastberg, I Ulrica Fors Stenmarck (market/information), Christer Persson our head of design and Göran Carlsson, sales representative for BIGAB in Sweden/Norway.

So far we have sat down at three occasions with external expertise and brain stormed different user scenarios and how we might inform about them in the manual or perhaps even how to change the actual machinery to avoid the problems. It is actually really interesting to take part in these discussions. We twist and turn the argumentation and most of the times all four of us sounds like the devil’s advocate.

The machinery sold my Fors MW is as always CE certified but we do believe in taking the discussions a couple of more rounds as one normally would do as a producer. We believe that in the end (even though far down the road) we will be able to increase market shares due to these meetings and the work in between them.

Time to book advertising

This week we begin to book the advertising for the coming year. We advertise in ten countries, in eight languages in about 45 different magazines, so it is quite a challenge to keep track of them all during the year but above all it means a lot of work when it is time to yet again book all the ads. Here at Fors MW we live and breathe our business idea, which in principle means to buy volume when we purchase whether it’s for bolts to be used in production or ads for the coming year.  Beside me lays the calendar as a reminder of all the important exhibition dates to keep in mind when booking the ads in countries all over Europe.  Ten countries needs their ads booked, it will be a staggering amount of ads to be booked, at one point in time, but the economic benefits outweigh the job every time.

Believe...

Believe that imagination is stronger than knowledge ,
myth is more potent than history ,
dreams are more powerful than facts ,
hope always triumphs over experience ,
laughter is the cure for everything,
love is the meaning of life.

/Robert Fulghum/

Happy Birthday, Peter!

A good movie!

2012 in full swing and the factory’s production is in up and running. The storms that has hit Europe these last couple of weeks have seen to it that the sales of lumber trailers has increased significantly. What is then better than to contribute with a short film from one of our UK dealers showing FARMA CT 8,5 – 14 4 WD in action a trailer with crane that in recent years has showed its strength on the market.  The movie really speaks for itself!